Google Actions are additional apps that can be added to Google's voice assistant (called Google Assistant). Actions can either be built by Google or by third party developers, including yourself! 

There are now over 5,000 actions, and more are being created every day. Just like how Amazon allows users to create Alexa skills, you can make a Google assistant app for virtually anything - from allowing customers to place orders through voice to playing interactive podcast content in the comforts of people's homes.

‍Who uses Google actions?
‍From Google shopping actions to Google home actions, anyone with a Google assistant smart speaker, Android phone, or any device with Google assistant built in can utilize actions. There are over 1 billion devices with Google assistant now built in, and thousands of hardware manufacturers who have incorporated Google's assistant into their own devices, including SONOS.

Why create your own Google action?
Alongside the growth we've seen for smart speakers and devices, voice is becoming increasingly popular for both business and personal use. Creating custom actions on Google assistant can allow users to streamline routines, and better engage with their favorite brands.
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And yes, you can make money with Google actions as a Google actions developer! Using features like Google assistant transaction, creators can sell digital services like extra downloadable content, and physical goods like clothing all using your voice.