> Markdown rendition of https://www.voiceflow.com/solutions/qualify-and-route-inbound-leads ("AI lead qualification and routing | Voiceflow"). Canonical page: https://www.voiceflow.com/solutions/qualify-and-route-inbound-leads ยท All pages: https://www.voiceflow.com/llms.txt [Own your CXMeet your AI co-pilotOct 6Save your spotSave your spot](https://www.voiceflow.com/events/own-your-cx) Solutions # Qualify and route inbound leads Every inbound lead answered in seconds, qualified in the conversation, and routed to the right owner with the context attached. Speed to lead stops being a staffing problem. Sanlam runs on Voiceflow (45% offer-to-lead conversion). Teams of every size trust Voiceflow for AI automation across their business ![Superloop logo](https://www.voiceflow.com/images/superloop-logo.svg)![JP Morgan logo](https://www.voiceflow.com/images/jp_black.png)![Turo logo](https://www.voiceflow.com/images/Turo__28company_29_logo_1Turo__28company_29_logo.webp)![StubHub logo](https://www.voiceflow.com/images/stubhub_black.png)![Vodafone logo](https://www.voiceflow.com/images/Vodafone.svg)![Allstate logo](https://www.voiceflow.com/images/allstate_black.png)![GetYourGuide logo](https://www.voiceflow.com/images/gyg_black_short.png) How it works ## How your agent works a lead end to end One real inquiry, four steps, each shown as the real conversation: pull live data, take the action, bring in a human with context, and stay inside policy. Answers while interest is hot The agent engages the moment a lead lands, asks the qualifying questions in plain language, and never leaves a form unanswered overnight. [See how these agents are built](https://www.voiceflow.com/demo) Writes the lead where sales works Qualification answers land in the CRM as structured fields on a new or matched record, not a transcript someone has to mine. [See how these agents are built](https://www.voiceflow.com/demo) Routes hot leads to a person now Qualified buyers get a live handoff or a booked meeting on the spot, with everything the rep needs already in the record. [See how these agents are built](https://www.voiceflow.com/demo) Asks only what it should Consent language, regulated-product rules, and do-not-ask lists are enforced in the flow, so qualification never crosses a line. [See how these agents are built](https://www.voiceflow.com/demo) Omnichannel ## Wherever your customers are The same agent, the same answers, on every channel your customers already use. Web chat. ### On the pricing page The agent qualifies visitors at the exact moment of intent. [Book a demo](https://www.voiceflow.com/demo) Mobile app. ### Inside your product Product-qualified leads captured where the signal happens. [Book a demo](https://www.voiceflow.com/demo) WhatsApp. ### The channel that converts Qualification continues in the thread the lead actually answers. [Book a demo](https://www.voiceflow.com/demo) SMS. ### Short questions, fast answers Light-touch qualification for leads that came in by text. [Book a demo](https://www.voiceflow.com/demo) Phone. ### The inbound line Calls answered instantly, qualified, and routed while the caller is live. [Book a demo](https://www.voiceflow.com/demo) Web chat Mobile app WhatsApp SMS Phone 45% Offer-to-lead conversion ![Sanlam](https://www.voiceflow.com/images/logo-sanlam-grey.svg) Sanlam Studios built an AI financial coach with Voiceflow that educates users and drives leads by offering personalized financial guidance and seamless advisor handoffs. [Read the Sanlam story](https://www.voiceflow.com/stories/how-sanlam-studios-ai-coach-drives-leads-and-financial-literacy) Inbound spikes ## Built for campaign-day volume. Certified for prospect data. Production volume, and the certifications to run it on regulated data. 99.95 % Agent uptime 50 ms Voiceflow latency 300 K Messages per minute scale [![AICPA SOC 2 badge](https://www.voiceflow.com/images/Badge.svg)SOC-2 Type IIAudited for data privacy, processing integrity, and confidentiality.](https://www.voiceflow.com/compliance/soc-2) [![ISO 27001 certification badge](https://www.voiceflow.com/images/ISO.avif) ISO/IEC 27001:2022Certified information security management.](https://www.voiceflow.com/compliance/iso-27001) [![GDPR compliance badge](https://www.voiceflow.com/images/GDPR.svg) GDPR CompliantPersonal data stays personal, with granular permissions.](https://www.voiceflow.com/compliance/gdpr) [![HIPAA compliance badge](https://www.voiceflow.com/images/hipaa.avif) HIPAA CompliantProtected health information kept secure.](https://www.voiceflow.com/compliance/hipaa) ![bg image](https://www.voiceflow.com/images/frame-2147241001-18.svg) ## Works with the sales stack you already run. Voiceflow hands off to your human team with the full conversation, so nobody asks the customer to start again. There is no migration project. Voiceflow sits on top of the CX stack you already run, and speaks to anything else through the API. Most teams are live on their existing CRM the same day, with routing rules unchanged. ![Zendesk](https://www.voiceflow.com/images/integrations/zendesk-full.svg) ![Salesforce Service Cloud](https://www.voiceflow.com/images/integrations/salesforce.png) ![ServiceNow](https://www.voiceflow.com/images/integrations/servicenow.png) ![Genesys](https://www.voiceflow.com/images/integrations/genesys.png) ![NICE CXone](https://www.voiceflow.com/images/integrations/nice.png) ![Five9](https://www.voiceflow.com/images/integrations/five9.png) ![Amazon Connect](https://www.voiceflow.com/images/integrations/amazon-connect.png) ![Freshdesk](https://www.voiceflow.com/images/integrations/freshdesk.svg) ![Twilio Flex](https://www.voiceflow.com/images/integrations/twilio-full.svg) ![Intercom](https://www.voiceflow.com/images/integrations/intercom-full.svg) ![Voiceflow](https://www.voiceflow.com/images/logo-black.svg) ## Frequently asked questions **How does it decide what a qualified lead is?** Your rules. The agent asks the questions your team defined, scores against the same criteria, and routes by the same territories and ownership rules your CRM already encodes. **Will reps trust the handoff?** The rep gets a filled record and the full conversation, not a raw form. The lead has already said what they need, so the first human touch starts in the middle, not at hello. **What happens to leads that are not ready?** They are tagged and nurtured instead of dropped: the agent captures the real blocker and the right follow-up time, and writes both to the record.