Conversation Design Series: Kathryn Zdan

Friday, July 24, 2020
10:30AM PDT / 1:30PM EST

Dive into this workshop

From acting to creating conversations, Kathryn brings a unique lens to character development and conversation design. Save your spot.

Conversation Designer Series

In this series, we sit down with leading conversation designers from around the globe. Tackling everything from how they got started, best practices, and expert advice moving forward.

From acting to crafting conversation experiences, Kathryn brings a unique perspective to conversation design. Having worked on experiences for Ubisoft, Amazon, HBO, and more – she cares deeply about persona creation and the impact good character design can bring to voice. In this session, Emily Lonetto, Head of Growth at Voiceflow, dives into Kathryn's framework for creating engaging characters and conversation experiences.

This week's special guest

Kathryn Zdan Headshot

Kathryn Zdan

Conversation Designer, ex. Xandra and PullString

With both an MFA in collaborative theater-making and a deeply logical mind, Kat Zdan brings a love of character and narrative to the voice projects she creates and directs. She is passionate about creating voice experiences that are entertaining, virtuosic, and artful. In addition to creating her own original worlds and stories for voice experiences, she has collaborated on award winning projects with Ubisoft, Amazon, HBO, Samsung, General Mills, and Funomena, among others. Kat is currently a freelance Conversation Designer.

Emily Lonetto

Head of Growth at Voiceflow

Having previously grown communities at Clio, GrowthTO, PartnerStack, and Tilt (acq. by Airbnb), Emily approaches growth from both a product and community lens. Originally joining the Voiceflow team as an advisor back when they were known as Storyflow, she's helped scale and manage growth marketing, community, and partnerships at Voiceflow.

What can you expect by attending?

  • Expert advice from conversation designers
  • Tips on how to hone your craft as a conversation designer or developer
  • Insider information on how the best in class optimize their team workflow
  • Q&A with the special guests

Can't attend LIVE?

As a global company, we want to ensure that our users get the most out of their experience no matter where they are in the world.

If you can't attend live, shoot us a message and we'll be sure to send a follow-up with the details outlined in the AMA.