Voiceflow named in Gartner’s Innovation Guide for AI Agents as a key AI Agent vendor for customer service
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Are you searching for AI customer service solutions? You're not alone.
Nowadays, 70% of customers expect a company's website to have a self-service application. AI agents are perfect for this, offering instant and accurate responses.
One standout option is Ada, an AI-powered chatbot platform designed to automate customer service. In this article, we'll explore Ada's features, pricing, and alternatives to help you decide if it's the right fit for your business.

Ada is an AI-powered chatbot platform designed to automate customer service. Founded in 2016 by Mike Murchison and David Hariri in Toronto, Canada, Ada serves a wide range of industries, including e-commerce, financial services, healthcare, and technology.
Ada brands itself as the “AI-first customer service platform”. Here’s how the “brain” of their AI chatbots—Ada’s Reasoning Engine™—works:
In addition to AI chatbots, Ada offers a voice automation feature that’s powered by generative AI. It aims to enhance call center efficiency by automating customer phone inquiries.
Ada offers two main products: Chatbots and AI Agents. However, Ada’s pricing isn't transparently listed. To get a quote, you'll need to provide business details like your email, company name, monthly ticket volume, and the number of human agents.
Do you prefer transparent pricing? Voiceflow lets you build powerful AI agents entirely for free. Join us today.
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Below, we have summarized the key features of each of Ada’s products:
Ada’s Chatbot and AI Agent products might seem similar at first glance, but here’s how to choose between them.
Opt for Chatbot if you need a simple, scripted solution for handling structured interactions with predefined flows. Conversely, choose AI Agent if you require advanced AI capabilities for more complex tasks, such as syncing with existing knowledge content and providing real-time, intelligent responses.
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Ada has a Trustpilot score of 2.0/5.0 and the reviews are overwhelmingly negative, with users criticizing the chatbot for being inefficient, unresponsive, and causing frustration.
Many reviews mention that Ada’s AI fails to provide useful answers, leading to an “endless loop” and poor customer service experiences. Some users have even switched vendors to avoid dealing with Ada.
Despite this, a few positive reviews highlight Ada’s customization and machine learning capabilities.
Not happy with Ada’s product offerings? Don’t worry, we will dive into Ada’s best alternatives, which include Voiceflow, Kore.ai, and LivePerson.
Voiceflow stands out among Ada’s competitors due to its transparent pricing, collaborative tools, and strong AI capabilities.
According to McKinsey, AI-driven customer service will soon be standard in most industries, from e-commerce to telecommunications. They estimate that 85% of customer interactions will be handled without human help.
While Ada offers powerful AI chatbot solutions with advanced features and customization, its lack of transparent pricing and mixed reviews can be a concern.
Voiceflow, on the other hand, is a fantastic alternative. Its no-code, user-friendly platform makes creating chatbots easy. Voiceflow is trusted by over 250,000 companies for good reasons. It’s transparent, collaborative, and packed with great features.
Whether you’re a small business or a large enterprise, Voiceflow is a top choice for building effective AI agents. Give it a try and see how it can transform your customer service!