Making Bots: Building an AI Retail Order Return Flow for New Balance

Retail and AI 

Large retail players like New Balance run on e-commerce platforms that are full of valuable customer data. When an AI agent can access that data and serve it on-demand to customers through a custom chat interface, retail customer experience magic starts to happen.

In this edition of Making Bots, Pete will show how to build an embedded web agent that can track order status, process refunds, and provide product recommendations - built on an API integration with Shopify.

You won’t want to miss:

👉 Seamless customer data retrieval through Shopify’s Admin API

👉 Real-time user authentication using Chat widget extensions

👉 Best practice conversation patterns using Large Language Models, including Anthropic and OpenAI