How Celtic salt products boosted eCommerce sales and support efficiency through an AI chatbot integration
Celtic Salt Products, a natural health and wellness e-commerce brand, partnered with us (Aivorys) to implement a multilingual AI-powered chatbot on their website. Facing growing customer demand and operational support strain, the brand needed a smarter, faster way to serve its global audience. Our team delivered a tailored chatbot solution that streamlined support, boosted engagement, and directly contributed to a rise in sales through intelligent product recommendations.
The impact
- 22% increase in conversion rate from product page interactions after implementing product recommendation logic
- Reduction of over 12 hours/week in manual support load through automated FAQ and order tracking
- Multilingual support activated, expanding access to non-English speaking customers and increasing international orders
The problem
As Celtic Salt Products expanded, their small team struggled to keep up with incoming customer inquiries. Most questions were repetitive—order tracking, product benefits, and shipping details—but responding manually took up valuable hours.
“We started getting international traffic, but didn’t have the support bandwidth or tools to manage it efficiently. We were losing potential sales from customers who had simple questions.”
— Operations Manager, Celtic Salt Products
Key pain points:
- High volume of support tickets for FAQs and order status
- Limited capacity for multilingual customer interaction
- No real-time product recommendation system in place
- No insights into customer support trends or interaction analytics
The team previously relied on a basic contact form and email responses, which led to long response times and dropped leads. Their ideal state was an intelligent, always-available assistant capable of helping users navigate the store and make quicker purchasing decisions.
The solution
Celtic Salt Products partnered with us to build and launch an intelligent chatbot embedded directly into their website. The chatbot was designed in Voiceflow and deployed with full API integration for real-time interaction.
Key features included:
- Multilingual AI chatbot
- Customers could communicate in their native language, including Spanish, French, and German.
- The chatbot automatically detected the user’s language and adapted responses, making the shopping experience seamless for global users.
- Customers could communicate in their native language, including Spanish, French, and German.
- Smart order tracking
- Users could enter their order ID and instantly receive real-time tracking updates without waiting for human response.
- This reduced ticket volume and gave customers peace of mind.
- Product recommendations + health benefit insights
- The bot used branching logic to ask customers about their needs (e.g., energy, detox, digestion).
- Based on responses, it recommended specific salt products and explained their scientifically backed health benefits—improving user trust and increasing average order value.
We also integrated the solution with a custom-dashboard, offering the Celtic Salt Products team real-time analytics and custom insights into what customers were asking—allowing the team to optimize their inventory and content strategy.
“We finally have a way to see what customers actually want—without asking them to fill out a form or wait for a rep.”
— Marketing Lead, Celtic Salt Products
The result
The chatbot helped Celtic Salt Products go from reactive customer service to proactive customer engagement. The key outcomes were:
- 22% increase in conversion rate from users who interacted with the chatbot
- 12+ hours/week saved by eliminating repetitive support tasks
Increased global engagement due to multilingual capabilities, resulting in higher international sales - Improved marketing strategy based on real customer questions and behavior analytics via Chat-Dash
Looking ahead, the team is exploring deeper CRM integrations and voice assistant support for a fully hands-free buying experience.
See it in action
Visit the live site: www.celticsaltproducts.com and interact with the chatbot on the homepage.
Celtic Salt Products, a natural health and wellness e-commerce brand, partnered with us (Aivorys) to implement a multilingual AI-powered chatbot on their website. Facing growing customer demand and operational support strain, the brand needed a smarter, faster way to serve its global audience. Our team delivered a tailored chatbot solution that streamlined support, boosted engagement, and directly contributed to a rise in sales through intelligent product recommendations.
The impact
- 22% increase in conversion rate from product page interactions after implementing product recommendation logic
- Reduction of over 12 hours/week in manual support load through automated FAQ and order tracking
- Multilingual support activated, expanding access to non-English speaking customers and increasing international orders
The problem
As Celtic Salt Products expanded, their small team struggled to keep up with incoming customer inquiries. Most questions were repetitive—order tracking, product benefits, and shipping details—but responding manually took up valuable hours.
“We started getting international traffic, but didn’t have the support bandwidth or tools to manage it efficiently. We were losing potential sales from customers who had simple questions.”
— Operations Manager, Celtic Salt Products
Key pain points:
- High volume of support tickets for FAQs and order status
- Limited capacity for multilingual customer interaction
- No real-time product recommendation system in place
- No insights into customer support trends or interaction analytics
The team previously relied on a basic contact form and email responses, which led to long response times and dropped leads. Their ideal state was an intelligent, always-available assistant capable of helping users navigate the store and make quicker purchasing decisions.
The solution
Celtic Salt Products partnered with us to build and launch an intelligent chatbot embedded directly into their website. The chatbot was designed in Voiceflow and deployed with full API integration for real-time interaction.
Key features included:
- Multilingual AI chatbot
- Customers could communicate in their native language, including Spanish, French, and German.
- The chatbot automatically detected the user’s language and adapted responses, making the shopping experience seamless for global users.
- Customers could communicate in their native language, including Spanish, French, and German.
- Smart order tracking
- Users could enter their order ID and instantly receive real-time tracking updates without waiting for human response.
- This reduced ticket volume and gave customers peace of mind.
- Product recommendations + health benefit insights
- The bot used branching logic to ask customers about their needs (e.g., energy, detox, digestion).
- Based on responses, it recommended specific salt products and explained their scientifically backed health benefits—improving user trust and increasing average order value.
We also integrated the solution with a custom-dashboard, offering the Celtic Salt Products team real-time analytics and custom insights into what customers were asking—allowing the team to optimize their inventory and content strategy.
“We finally have a way to see what customers actually want—without asking them to fill out a form or wait for a rep.”
— Marketing Lead, Celtic Salt Products
The result
The chatbot helped Celtic Salt Products go from reactive customer service to proactive customer engagement. The key outcomes were:
- 22% increase in conversion rate from users who interacted with the chatbot
- 12+ hours/week saved by eliminating repetitive support tasks
Increased global engagement due to multilingual capabilities, resulting in higher international sales - Improved marketing strategy based on real customer questions and behavior analytics via Chat-Dash
Looking ahead, the team is exploring deeper CRM integrations and voice assistant support for a fully hands-free buying experience.
See it in action
Visit the live site: www.celticsaltproducts.com and interact with the chatbot on the homepage.