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Sam Burns

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Sam Burns
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About
A Wisconsin fan first, everything else second. His expertise ranges from breaking bots and ad campaigns, to social strategy and events. Sam can also give you the undisputed ranking of every cheese curd option in the Midwest.
A Wisconsin fan first, everything else second. His expertise ranges from breaking bots and ad campaigns, to social strategy and events. Sam can also give you the undisputed ranking of every cheese curd option in the Midwest.
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Blogs

How Trilogy automated 70% of their customer support

Trilogy's journey to 70% AI ticket resolution with Voiceflow.

Sam Burns

How to build a web chat assistant that's truly helpful, according to CxD leader Hillary Black

Building a good web chat assistant is all about cutting the chit-chat and providing a more personalized experience.

Sam Burns

The art of presenting conversation design work

Nicholas Laing, Conversation Designer at JPMorgan Chase, shares his secrets for getting stakeholder buy-in.

Sam Burns

What Nike's chatbot taught us about conversation design best practices

Two conversation designers broke and rebuilt Nike's chatbot. The takewaay: user experience is everything.

Sam Burns

Multidisciplinary CAI teams are smarter and faster

Every organization should build a multidisciplinary team. So why don’t more try?

Sam Burns

How to prove the ROI of conversational AI through buyer journey mapping: Framework

Learn from Ayesha Saleem, CxD at Instacart, on how to prove the ROI of Conversational AI through Buyer Journey Mapping framework.

Sam Burns
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