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Sam Burns

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About
A Wisconsin fan first, everything else second. His expertise ranges from breaking bots and ad campaigns, to social strategy and events. Sam can also give you the undisputed ranking of every cheese curd option in the Midwest.
A Wisconsin fan first, everything else second. His expertise ranges from breaking bots and ad campaigns, to social strategy and events. Sam can also give you the undisputed ranking of every cheese curd option in the Midwest.
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Blogs

How I used conversation design to get a job

Anyone can use a conversation experience to stand out on the job hunt.

Sam Burns

Experts share 3 expectations about LLMs to set with business stakeholders

Conversation design leaders from Salesforce, Intuit, Cisco, and U.S. Bank told us how get over this common hurdle.

Sam Burns

Why the dominant discourse surrounding LLMs needs to change

LLMs aren’t intended to replace human ingenuity. They’re simply tools that empower people to craft better content faster.

Sam Burns

Design and prototype production-ready conversational experiences with user personas

User Personas are a new way to clean up your canvas, making it easy to design different scenarios for the different kinds of users.

Sam Burns

How a few PayPal’ers tackled CXD’s most impossible divide

In most organizations, there’s a wall between the conversation design team and customer support. Here's how to remove that wall for good.

Sam Burns

From Hobbits to bots—lessons from Simon Mitchell-Wolf’s journey to CxD

How a passion for linguistics and fantasy novels led this leader to a career in conversation design.

Sam Burns
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