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Sam Burns

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About
A Wisconsin fan first, everything else second. His expertise ranges from breaking bots and ad campaigns, to social strategy and events. Sam can also give you the undisputed ranking of every cheese curd option in the Midwest.
A Wisconsin fan first, everything else second. His expertise ranges from breaking bots and ad campaigns, to social strategy and events. Sam can also give you the undisputed ranking of every cheese curd option in the Midwest.
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Blogs

The best practices of conversation design

Having conversations can be hard. Designing conversations for VUI & chatbots can be even harder. Here are a few tips to get started.

Sam Burns

Breaking and rebuilding Nike's chatbot

Breaking bots is fundamental conversation design. Here's what happened when two pros tackled Nike's bot.

Sam Burns

Instacart's Ayesha Saleem shares her 5 best conversational AI practices

Here's how to prove the value of conversational AI.

Sam Burns

Curiosity and conversation beat any best practice

Don’t just be a conversation designer. Be a curious, conversational one.

Sam Burns

4 things you can do with Airtable and conversation design

Integrating an Airtable base with conversation design brings fresh opportunities to the canvas.

Sam Burns

4 tips for great conversational AI product management

Learn from Brian Smith, Conversation AI Design Product Team Manager at Intuit, on his 4 tips for great product management.

Sam Burns
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