Building Using APL for Audio ft. Caitlin Gutekunst

Friday, August 14, 2020
10:30AM PDT / 1:30PM EST

Dive into this workshop

From Google to Mattel, to Amazon and beyond – Learn how Caitlin and the Creativity Inc. team experiments with new voice technologies

Conversation Designer Series

In this series, we sit down with leading conversation designers from around the globe. Tackling everything from how they got started, best practices, and expert advice moving forward.

With decades of experience building immersive experiences for brands like Google, Mattel, Amazon and more – Creativity Inc. is a pioneer of conversation design and entertainment experiences. For Amazon Alexa's launch of APL for Audio, Voiceflow and Creativity Inc. teamed up to create two brand new experiences: Toy Doctor and Animal Rock. In this session, we sit down with Caitlin as she walks through her experience testing the limits of voice first technology and how she and her team built using APL for Audio.

This week's special guest

Caitlin Gutekunst

Sr. Director of Marketing & Business Development at Creativity Inc.

With over 10+ years of experience building and marketing quality experiences, Caitlin is a passionate leader determined to launch some of the most compelling product experiences for entertainment, toys, and children entertainment. Leading strategic partnerships and launching consumer products for companies like, Google, Mattel, and Amazon – she's quickly become one of the most creative minds in voice first technology.

Emily Lonetto

Head of Growth at Voiceflow

Having previously grown communities at Clio, GrowthTO, PartnerStack, and Tilt (acq. by Airbnb), Emily approaches growth from both a product and community lens. Originally joining the Voiceflow team as an advisor back when they were known as Storyflow, she's helped scale and manage growth marketing, community, and partnerships at Voiceflow.

What can you expect by attending?

  • Expert advice from conversation designers
  • Tips on how to hone your craft as a conversation designer or developer
  • Insider information on how the best in class optimize their team workflow
  • Q&A with the special guests

Can't attend LIVE?

As a global company, we want to ensure that our users get the most out of their experience no matter where they are in the world.

If you can't attend live, shoot us a message and we'll be sure to send a follow-up with the details outlined in the AMA.