Voiceflow named in Gartner’s Innovation Guide for AI Agents as a key AI Agent vendor for customer service
Read now
Imagine this: it's 2 AM and a customer wants to check their order status on your Shopify store. They’re digging through emails, getting frustrated, seconds away from giving up 😤.
Now imagine instead: they simply ask your website, “Where’s my order?” — and boom 💬 an instant answer appears. That’s the magic of a Shopify chatbot powered by AI.
This isn’t just a cool feature — it’s a proven revenue booster. Shopify reports that stores using live chat are nearly 70% more likely to close a sale. So if you're not already offering that kind of support, you're probably leaving money on the table 💸.
In this guide, I’ll walk you through how to create your own AI chatbot (without writing a single line of code!) using Voiceflow — a no-code chatbot builder that works beautifully with Shopify.
We’ll cover:
Plus, I’ve included a free Voiceflow template to give you a head start 🚀
Head over to Voiceflow and create a free account. You can start from scratch or clone a Shopify Support Chatbot template. Templates give you a running start — including pre-built flows for FAQs, order tracking, and product help.
{{blue-cta}}
To fetch things like product info or order status, your chatbot needs access to Shopify’s APIs. You’ll need to:
Once your bot is designed, click Publish in Voiceflow. You’ll get a JavaScript snippet to embed in your Shopify theme. Simply paste it into the <body> tag inside theme.liquid.voiceflow
In Shopify:
Online Store > Themes > Edit Code > layout/theme.liquid
Paste, save, and done ✅. You’ll see your chatbot appear on your storefront (usually in the bottom-right corner).
Fix the Hidden Chat Issue (if needed)
In some themes, the widget might load but not appear. This is usually caused by a CSS rule hiding empty <div> elements. Here’s how to fix it:
Press Ctrl+F (or Cmd+F) and search for: div:empty
This change prevents Shopify from accidentally hiding the chat container before it loads content.
Open your site and click the chat bubble. Even if it just says “Hi!”, that’s a good sign. Voiceflow updates in real-time, so any future changes you make will appear instantly once republished.
Your bot is now live. Let’s build out what it can actually do 💡
When customers land on your chatbot, they’re greeted with a clear, friendly message and a set of helpful support options. Here’s how your Shopify chatbot can guide them — based exactly on the flows you’ve built in Voiceflow:
This is the #1 most common question — and one your bot can handle perfectly:
If the input is invalid or no order is found, gracefully prompt them to try again — or offer to connect them with your support team.
The bot can now handle returns without human help:
Even if you're not automating full returns yet, this flow lets you collect info and pass it to your support team — which still saves time and gives customers instant peace of mind.
Customers can instantly get answers to popular questions like:
You can either:
Both work well — and it means your shoppers don’t have to go digging through your site. They just ask and get the answer in seconds.
{{blue-cta}}
When a customer asks, “Is this in stock?”, your chatbot can:
Bonus: Use this moment to recommend alternatives and keep the customer engaged, rather than bouncing away.
Depending on your store’s rules, this flow helps with last-minute changes:
If it’s already shipped:
“Your order is already on the way, so it can’t be changed — but you can return it once it arrives.”
Even just confirming that quickly makes a big difference for user experience.
Sometimes items arrive broken, wrong, or missing. Your chatbot can:
If integrated, this can even trigger a support ticket in Zendesk or Shopify Inbox automatically.
When someone asks something off-topic or unrecognized, don’t leave them hanging:
And always offer:
“Would you like to speak to someone from our team instead?”
This way, customers never feel stuck or ignored.
You’ve just built a Shopify chatbot that:
All without writing a single line of code. Pretty cool, right?
Tools like Voiceflow make it incredibly easy to launch powerful chatbots. Early adopters are seeing 7–25% revenue gains and 45% drops in support tickets. And with less than 10% of e-commerce sites using chatbots, now’s the time to stand out.
The best part? You can start small — maybe with just an FAQ bot — and expand over time. Use our free Voiceflow template to get going faster.
Chatbots are no longer a futuristic luxury. They’re today’s expectation — and tomorrow’s competitive edge 🚀
Happy building! 💡