AI agents for HubSpot

Create HubSpot contacts, leads, and tickets from every conversation

Voiceflow agents understand what each visitor needs and take action in HubSpot, creating leads, contacts, and tickets so your team picks up clean records instead of doing manual data entry.

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Trusted by leading enterprises

What your agent can do in HubSpot

Connect Voiceflow to HubSpot and your agent takes real action on the records that matter: contacts, leads, and tickets. It creates them directly from the conversation, so the people who follow up start with clean, current data.

Capture and qualify leads

The agent collects the details that matter, like company, team size, and intent, then creates a new lead in HubSpot so sales picks up a qualified, ready-to-work record.

Example

“I want a demo for a 200-person support team”

Create support tickets

When a customer needs help, the agent logs a new ticket in HubSpot with the details from the conversation, so your support team picks it up with full context.

Example

“My account is locked and I can’t log in”

Add new contacts

The agent adds new contacts to HubSpot as people share their details, so names, roles, and account info land in your CRM as conversations happen.

Example

“Here’s my email, please keep me in the loop”

Answer and act together

Answer from your Knowledge Base while taking action in HubSpot

Your agent answers questions from your connected Voiceflow Knowledge Base, then turns the conversation into the right CRM action. It qualifies the visitor, creates the lead or ticket in HubSpot, and routes the right people to follow up, all in one exchange.

  • Writes contacts, leads, and tickets straight into HubSpot.

  • Grounds answers in your real documentation, not guesswork.
  • Keeps your CRM current without manual data entry.

Voiceflow workflow with knowledge-grounded responses and a human handoff step.

Built for sales and support teams

Capture and qualify leads

The agent asks a few qualifying questions and creates a new lead in HubSpot the moment a visitor shows intent.

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Add new contacts

Create a contact straight from the conversation, so your CRM reflects who reached out and why.

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Create support tickets

Log a ticket in HubSpot for anything the agent can't resolve, with the conversation details attached for your support team.

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Enterprise-ready by design

Voiceflow is built with security, privacy, and governance at the core, so you can deploy AI agents with confidence. SOC 2 Type II and ISO 27001 certified, GDPR and HIPAA compliant, with SSO, role-based access, and encryption in transit and at rest.

  • AICPA
    SOC 2
    TYPE II
  • ISO
    27001
  • GDPR
  • HIPAA
Voiceflow agent calling an external API to fetch customer data during a conversation.

“Voiceflow provides us with massive acceleration, enabling us to experiment without fear.”

Andre Fredericks
Andre Fredericks
Chief Operating Officer, Sanlam

How it works

Frequently asked questions

Does Voiceflow integrate with HubSpot?

Yes. Connect your HubSpot account to Voiceflow and your agent can create CRM records as part of any conversation, with the control and governance enterprise teams expect.

Which HubSpot objects and actions are supported?

The integration works with Contacts, Leads, and Tickets. Your agent can create a new contact, create a new lead, and create a new support ticket in HubSpot.

Can the agent answer customer questions from HubSpot?

Answering is handled by your connected Voiceflow Knowledge Base, not HubSpot. The HubSpot integration creates CRM records like contacts, leads, and tickets.

Is my HubSpot data secure?

Yes. The agent acts inside your own HubSpot account through the connection you authorize, and Voiceflow gives enterprise teams the access and governance controls to manage what the agent can do.

Can the agent look up or read existing HubSpot records?

No. The HubSpot integration only creates new records: contacts, leads, and tickets. It does not read or update existing ones.

How do I set up the HubSpot integration?

Add the HubSpot tool to your agent, connect your HubSpot account, and choose which actions to enable. Book a demo and our team will help you scope it.

Can a human take over when needed?

Yes. The agent can hand off to a live agent with the lead or ticket already created, so the person picks up with full context.

Can actions run on a fixed path or autonomously?

Both. Use a deterministic Integration step for a set path, or let the agent act inside a Playbook. You choose per use case.